Paper Back: 305 pages, $24.95.

Electronic PDF Format: 305 pages, $14.95.

This e-book includes lots of pictures and charts, all in color! It has 305 pages of tips and triks, in a new format suited to computer screens. Available in Paper Back and Electronic PDF format.

Lower your risks while getting better results by learning how to "Plan Your Work and Work Your Plan".

Establish instant credibility with potential customers, even lenders and investors, by creating a solid business plan they will respect.

Establish instant credibility with potential customers, even lenders and investors, by creating a solid business plan they will respect.

Learn the language of business to look and sound like a pro. This book reveals the secret meaning of all the business jargon and terms and makes them easy for you to understand.
Have all the paper work laid out for you on a platter --forms, invoices, billings -- this book makes them crystal clear and easy to use.

Learn the insiders secrets of advertising that will give your business a quick boost. Learn how to use brochures, handouts, business cards, and the World Wide Web to reach customers that will put your business into orbit.

Table of content

Chapter 1: So, You Would Like to Be in Business?
· Is starting your business a good idea?
· What kind of business should you start?
· Where should you start?
· Defining your idea
· Do you need a business idea?
· Refining your idea
· What can you achieve by starting a business?

Chapter 2: Who Are You?
· How can you know who you are?
· Test to know what type you are
· The personality types: knowing who you are and who you are dealing with
· What is the business best suited to your personality
· Your abilities and skills...
· Qualities required to be an entrepreneur
· Can you still be an entrepreneur without all those qualities?
· What do you want to accomplish?
· Finding your niche
· Types of businesses: services, manufacturing, retail, virtual, etc.
· What is it like out there?
· When receiving advice from people you don't know well
· Official request

Chapter 3: Do You Have the Necessary Assets and Talents?
· You will be making money... What will you do with it?
· What kind of expectations should you have?
· Managing your parents
· Dealing with your business AND your school workload...
· Friends' reactions to your business
· Is everyone going to like you?
· Will you be taken seriously?
· How will you test your business idea?

Chapter 4: Legal Stuff...
· Protecting yourself and your business
· Legal structure
· Insurance
· Do you need permits?
· Your responsibilities
· Agreements and contracts
· Nondisclosure agreement
· Copyrights, trademarks, service marks and patents

Chapter 5: Paperwork!!!
· Administrative tasks: what can you expect?
· What is bookkeeping?
· Financial statements
· Your own business forms

Chapter 6: Money Matters
· How much will starting your business cost?
· How much will it cost to operate?
· Preparing financial statements
· The Operating Budget
· The Profit and Loss Worksheet
· How do you know if you're making money?
· Working should not cost you money!
· How do you know if your prices are right?
· Calculating your costs and how much to charge for services
· Where do you get the money to start?
· What happens when you do a lot of business and your company grows?
· What do you do if you need financing?
· When should you borrow money?

Chapter 7: Prepare a Good Plan of Action-The Business Plan
· Why a plan?
· How do you prepare your plan of action?
· How much time do you have on your hands now?
· How much money are you going to make?
· Why a plan of action rather than a business plan?

Chapter 8: How to Sell Your Products: Your Sales Plan
· Having a good product
· Customers who want to buy your product
· Having enough customers
· Making potential customers aware that you exist
· Making potential customers aware that they need your product
· Making your product easily available, obtainable and deliverable
· Making the transaction possible
· Who are your customers?
· Why should you know your customers?
· He competition
· Marketing strategies
· How do you get to know your customers?
· The marketing plan
· Surveys
· Advertising
· Networking and word of mouth
· Getting your first customer

Chapter 9: Your Corporate Image
· What is a "corporate image"?
· Do you need a corporate image?
· Your business credibility
· Professionalism, reliability and personal credibility
· First contact: Meeting potential customers and introducing yourself
· Behavior and business etiquette
· Your corporate material
· Organizing your work space and making your environment comfortable to work

Chapter 10: Managing Your Time
· Establishing priorities
· Finding out how your time is used and how to become more productive
· Procrastination
· Perfectionism
· Controlling interruptions

Chapter 11: Motivation and Support
· Will you always feel like taking care of your business?
· What do you do when you encounter problems?
· What could go wrong?
· Is being in business always easy?
· Do you need a mentor?
· Professional associations
· Your well-being

Chapter 12: Getting Recognized
· Why do you need visibility?
· Where do you get visibility?
· Building credibility
· Should you become a member of associations?
· Beware of scams and watch out for bullies...

Chapter 13: Growth of the Business
· Will your business grow?
· Should it grow?
· What is growth and what does it means for your business?
· Growing pains: the most common mistakes to avoid
· Planning your business' expansion
· What is ISO 9000?

Chapter 14: Taking Advantage of New Technologies
· New products
· Efficiency
· Technology needs assessment

Chapter 15: Internet as a Tool for Your Business
· The potential of the Internet for your business
· Basic Internet subscription
· Additional features
· Applying Internet to your business
· How to install your World Wide Web page on your Web site
· Registering your Web page with Search Engines
· Plan for the Internet evolution of your business

Chapter 16: Success Stories
· Several young entrepreneurs tell us why they are in business, how they did it and how they are doing.

Chapter 17: Go For It! (Where Will You Go from Here?)

Danielle Vallée

Author

Danielle Vallée has performed numerous consulting and reorganization assignments. She has coordinated with Presidents, VP Human Resources, VP Info Systems and Training Managers on projects. Her responsibilities included (but were not limited to) assessing requirements, strategizing organizational changes and developing business and technology plans. She has a significant involvement with emerging telecommunications and media technologies. She has also accumulated an important strategic Internet technology background, including knowledge about a series of e-learning/e-Information systems as well as Web site development strategies and techniques. She has a background in major corporate environments, with extensive start-up/entrepreneurial experience. Her strengths: analytical business planning and management, technology monitoring and use, training, customer/user relations, and outreach to achieve acceptance of change. She managed e-Learning/e-Information projects, including strategy, planning, course conversion, course creation and production, Web-Based Training production team coordination, selecting and implementing course authoring tools and learning management systems, Web authoring tools and Mobile Learning products. Her books are published on the American market and sold worldwide. Among her publications are "e-Learning as a Business Asset" (WebTech Publishing), "Leading Your Business Into the Future with the Internet" (CRC Press) and "Whiz Teens in Business" (Truman Publishing), ISO pour Tous ("ISO for Everyone") (Éditions Logique). .You can reach her at: Danielle Vallée