b"Chapter 4Don't worry too much, because you're not alone in not knowing how to sell. Did you know that over eighty percent ofsalespeoplehave ever taken the time to develop sales skills?There is, of course, the little guide or the method to follow when hiring, but nothing more elaborate, and you are automatically a salesperson. There is much more, before considering beingcompetentorexpert. You can learn some simple techniques that can be applied to any situation, whether you're selling a product or service over the phone, face-to-face, or even in an interview to advance your career.Doing this, no matter what you're selling,is easier than most peoplethink. Achieving this is simply a matter of keeping the following five points in mind.Dependingonthedegreeofexpertisedesired,youwillneedtoresearch, understand, deepen and experiment on the ground at each point, because the sale is a science of the most complex.138Germain Decelles"