b"Chapter 8 1.Startwithgenerationaldifferences:understandingsomeone's generation can provide insight into how she or he thinks. It is a lens through which people view life.The generational differences are fascinating. Millennials (Y) often hide behind computers and voice their opinions on Twitter and blogs. They don't value face-to-face communication. Baby boomers(1945-1964),ontheotherhand,liketotalktosomeonein person.Understanding a person's generation will help, you know, the best way to approach them to develop a relationship. For example, if we make a deal with a generation (Y), we know there is no need to get on a plane and schedule a roundtable. They prefer a presentation via the Internet. For baby boomers, travel is necessary as well as the time to get to know each other.Different generations value different things. Millennials, for example, are looking for quick results. When we talk to them, we talk about fast, proven processes. Baby boomers are more conservative. When we talk to them, we go slower and talk about things like safety and risk.The undeniable advantage for millennials (Y) lies in their ability to be open-minded to interact with baby boomers to recover their knowledge andlifeexperiences,inordertobenefitfromthembyreducingthe periods of learnings.However, do not limit yourself to the definition and the specified period.For example, in certain social settings, such as at work where you are notusedtomeetingpeople,itissuggestedtocheckforoverlaps, because depending on the setting, you will meet generations (Y), more conservative who think and act like baby boomers. And, in other circles, babyboomerswhohaveembracedacertainopen-mindedness favorable to generation (X) and even (Y).Generation (X) describes the generation of people born between 1965 and 1980, although some sources have used slightly different ranges. It has sometimes been called themiddle childgeneration, as it follows thewell-knownbabyboomergenerationandprecedesthemillennial generation. 256Germain Decelles"