b"Chapter 7 14. Let your creativity evolve over time: your creativity must constantly evolve, grow, and change. Don't close in on yourself just because you think your way is all you have to offer.The magic of living a creative life is to steer it in the direction of your choosing. Let your creativity evolve, it might surprise you.15.Don't forget to have fun: don't forget to have fun, creativity is meant to be fun!Let your imagination run wild, experiment with different avenues, and when the pressure gets too much, create something just for fun. No goals, no pressure, just free creativity!D.Can creativity be learned?We are naturally creative and as we grow up we learn not to be. Creativity is a skill that develops and a process that is managed.Creativitybeginswithaknowledgebase,learningadisciplineand mastering a way of thinking. You can learn to be creative, by experimenting, exploring,challengingassumptions,usingimagination,andsynthesizing information.Learning, to be creative, is like learning a sport. It takes practice to develop the right muscles and a supportive environment in which to thrive.Your ability to generate innovative ideas is not just a function of the mind, butalsoafunctionoffivekeybehaviorsthatoptimizeyourbrainfor discovering:Association:makingconnectionsbetweenquestions,problems,or ideas from unrelated fields. Questioning: Asking questions that challenge common wisdom. Observation:scrutinizingthebehaviorofcustomers,suppliersand competitors to identify new ways of doing things. Network: meet people with different ideas and perspectives. Experiment:Buildinteractiveexperiencesandprovokeunorthodox responses to see what ideas emerge.Everyone has creative abilities. The more training you have and the more diverse, it is, the greater the creative potential. In creativity, quantity equals quality. The longer the list of ideas, the higher the quality of the final solution.218Germain Decelles"