b"Chapter 6 allows a business to take a creative approach and charge high prices for products or services.Strategies to drive brand differentiation include emotional response, innovation, creative presentation, unique experience, and pricing.Productdifferentiationisimportantbecauseitcanleadtoa competitive advantage in the market. Ifdifferentiationwerenotanoptionforsmallbusinesses,large businesses would still dominate, as they have the opportunity to set the most attractive price.e.Inflate prices: Price inflation strategies involve charging a high price for yourproductorserviceupfronttocoverupfrontcostssuchas production, manufacturing, and marketing.Usually,thisapproachmakessenseforacompanyintroducing something that has never been done before and is worth a premium price.The advantages of a pricing policy are the ability to make a product attractive to customers, while covering costs. The downsides of pricing strategies that aren't appealing enough to customerswon'tprovide,therevenue,youneedtooperate successfully.f.Acquisition: acquisition strategies are a way to drive growth through the purchase of another business. This is different from an organic growth strategy, where the focus is on growing internal products or services.Here are some reasons to pursue the acquisition of another company:Obtain quality personnel or additional skills, knowledge of your industry and sector or other business information.Access funds or valuable assets for new development.Attract a larger customer base, increase your market share and reduce competition.Diversification of products or services.196Germain Decelles"