b"TAKING CHARGE OF YOUR LIFE 1.The first thing you sell is yourself: forget the product or service. If the person you're selling to, doesn't like you, they won't listen to you. Make sure you know the product well and present yourself well. Be the seller you would buy something from.2.Listen more than you talk: bad sellers cannot realize how amazing, their product is. They can't stop talking about it!But good salespeople listen, to what their customers are saying. They pay attentiontocustomerneedsfromthestartandpresentthemselves accordingly.3.Know whom to sell to: if you're selling a product or service that costs $50,000,don'ttrytosellittothepersonwhosebudgetis$2,000.A common mistake salespeople make is trying to sell to everyone. Makesurewhatyou'resellingmeetstheneedsofyourpotential customers and is realistic for them. You have a good chance of getting this sale!4.Understandwhatmakestheotherpartytick:whyshouldpeoplecare about what you sell?How does your product or service bring them value?Pay attention to what drives your potential client to book your appointment in the first place and address it in your presentation.5.Keep it simple: don't overcomplicate your presentation just because you want to look more competent. The mark of true knowledge in anything is how well you can explain to the average person. Keep your pitch simple and under thirty seconds, while going gradually.The key to successful selling is to think about the person you are selling to. Approach their needs and think about how they will feel after your presentation and the meeting. There is nonatural born salesperson.Believe me, anyone can learn to be good at selling.Take the time to find out more, for example, there is an easy-to-read book on the subject.You don't need to be a shark: creating your own successby Robert Herjavec. Germain Decelles139"