b"Chapter 7 Use thought experiments such as provocation through encouragement and engagement or use a random word, image or even sound to open up new lines of thought.Don't follow one line of thought for too long. Be sure to generate a big quantity of different ideas and explore individual ideas in detail. If a team member needs tostep backto explore an idea on their own, allow them the freedom to do so.Also, if the brainstorming session is prolonged, take plenty of breaks, so people can recover to better continue thinking.4.Individualbrainstorming:althoughgroupbrainstormingisoftenmore effective at generating ideas than normal group problem solving, several studies have shown that individual brainstorming produces more ideas and oftenbetterideasthangroupbrainstorming.Thiscanhappenbecause groupsaren'talwaysstrictaboutbrainstormingrulesandbadbehavior creeps in.Mostofthetime,however,thishappensbecausepeoplepaysomuch attention to others that they either don't generate ideas on their own or forget about their ideas while waiting for their turn to speak. This is called.Idea blocking. When you think for yourself, you don't have to worry about other people's ego or opinions, and you can be freer and more creative. For example, you may find that an idea you would be hesitant to bring up in a group turns into something special when you explore it on your own.However,youmaynotfullydevelopyourideaswhenyouarealone because you don't have the experience of other group members to draw on.Remember that individual brainstorming is most effective when you need to solve a simple problem, generate a listof ideas,or focus on a general problem. Group brainstorming is often more effective in solving complex problems.5.The next step - take action! After your individual or collective brainstorming session, you will have plenty of ideas.While it may seem difficult to sort through these ideas to find the best ones, analyzing these ideas is the next important step.234Germain Decelles"