b"Chapter 7 The object of innovation is success, but to demand in advance that there be no doubt of its success would negate its chance of ever being tried.Here,itmustbeunderstoodthattherearemanypeoplewhoare overflowingwithideas,butwhosimplydonotunderstandhowan organization must operate to get things done.It'snotaboutputtingadozeninexperiencedpeopleinaroomand conducting a brainstorming session with the goal of producing exciting new ideas for ideas to spring up and come to fruition.Rather, bring together people who have an open mind, the know-how, the energy, the audacity, and the stamina to implement ideas.Whatever the objectives of a business, it must make money. For that, we have to move things forward. But having ideas rarely equates to getting things done in a business or organizational sense if they don't become innovations.Ideasarenotimplementedinbusinessorinart,science,philosophy, politics,love,war,iftherearenotboldpeopleandendurancewho concretize them.3.A form of irresponsibility: Since business is only an institution thatgets thingsdone,creativitywithoutaction-orientedfollow-throughisa particularlysterileformofindividualbehavior.Inaway,it'seven irresponsible.This is because first the creative man who comes up with ideas and does nothing to help them get implemented shirks responsibility for one of the mainrequirementsofbusiness,namelyaction.Second,byavoiding tracking,itbehavesinanorganizationallyintolerablewayoratbest, simple negligence. The problem that most often emerges from the creative process today is that many of the people who come up with ideas have a particular notion that their work is done once the ideas have been suggested. They think it's up to someone else to work out the details and then implement the proposals.Generally, the more creative, the person, the less responsibility they take to act. It is that the generation of ideas and concepts is often their only talent. 222Germain Decelles"