b"Chapter 6 A good strategy provides a clear roadmap, made up of a set of guiding principles or rules, that defines what actions employees should or should nottake and what they should prioritize or notto achieve the desired goals.So,astrategyisjustonepieceoftheoverallstrategicdirectionthat leaders need to set for their organization.A strategy is not a mission, unlike what the leaders of the organization want it to accomplish. The missions are developed into specific objectives and performance measures.Astrategyisalsonotthevaluenetworkthatincludesthenetworkof relationships with suppliers, customers, employees, and investors within which the business creates and captures economic value.Finally, a strategy is not a vision, which is an inspiring portrait, of what pursuing and achieving the organization's mission and goals will look like.Vision is part of the incentives of what leaders do to motivate members of the organization to engage in above-average efforts and mission is about what will be accomplished.The value web is about the people with whom value will be created and captured.A strategy addresses how resources should be allocated to accomplish the mission within the contextof the network value. And a vision that includes incentives, explains why members of the organization must feel motivated to perform at a high level.Together;mission,networks,strategy,andvisiondefinethestrategic direction of an organization. They provide, the WHAT, WHO, HOW and WHY needed to powerfully align action during complex structuring.192Germain Decelles"