b"FACILITATE POSITIVE EXCHANGES TO PERSUADEYou might want a raise from your employer, a partnership with a new business that has opened, or maybe just an extra dip for your chicken fingers without paying an extra 50-cent fee. However, you don't want to turn this into an argument that will escalate.To do this, let's look at the definition of the words, argue and persuade. An argument explains what someone believes, while persuasion attempts to change someone else's opinion. Arguments typically examine both sides of an issue and then form a final opinion based on the evidence. Persuasion is more one-sided because you want others to believe that your idea is the best.You can get a lot in life just by convincing someone else to give it to you, but they won't give it to you without a good reason.Yourgreatesttoolforgettingwhatyouwantisthroughthepsychologyof persuasion. Germain Decelles165"