b"Chapter 9 D.Why are we not listening to intuition? Thereisaculturalbiastowardsintuition,whichmockstheideathat humans have some kind ofspecial sensethat can help guide their decisions.Peopleareuncomfortablefollowingtheirinstinctsandfear being called out for considering alternatives that don't follow the data.But let's call intuition what it really is, a pattern recognition mechanism. Once refined and developed, it is a key component of effective decision-making.E.How to develop one's intuition? Intuition exists for all of us, but some people are better than others at accessing the information it provides. Here are some tips to help you recognize the signs that intuition gives you:1.Pay attention to physical cues: we often have a physical reaction to decision-making, so when considering your options, it's a matter of being mindful of such a reaction. The sayinglisten to your guthas scientific validity because there are neurotransmitters in your gut that help maintain homeostasis in your body.Is that feeling in your stomach nausea or nervous excitement? How does each of the alternatives affect your energy levels? Does the potential workload produce feelings of exhaustion or euphoria?2.Document your information flashes: intuition can come to mind in little AHA moments as we weigh alternatives. These flashes of insight can suggest resources that aren't immediately obviousbutwillsupportalesslikelyalternativeandincreaseits chances of success. Be sure to write down these ideas and weigh them as part of your data set.3.Take time to listen to yourself: is intuition always good?No, but it's a legitimate tool in your decision-making toolbox. Suppress theurgetoignoreafeelingyouhaveaboutthedecisionyouare making and assess the basis of your impression.282Germain Decelles"