b'Chapter 6 STRATEGIC SUCCESS Traditionally, the military uses the word strategy.Strategy refers to the "deployment" of troops. It expresses the positioning of the troops before the enemy is engaged. Today, this word is used in several sectors and types of activities. To facilitate the context of the use of the word, it is a question of substitutingresourcesfor troops. Astrategyisanactionthatmanagerstaketoachievebusinessor organizational goals. A strategy can also be defined as a general direction set for the business and its various components to achieve a desired state in the future.1.Thestrategyisderivedfromadetailedstrategicplanningprocess:a strategy consists of integrating the organizational activities and using and allocating the necessary resources within the organizational environment, in order to achieve the objectives.When planning a strategy, it is essential to consider that decisions are not madeinavacuumandthatanyactiontaken,islikelytoprovokea 190Germain Decelles'