b"Chapter 7 GROUP REFLECTIONGroupreflectionormorecommonlyknownasbrainstormingcangenerate many radical and creative ideas.How often have you used brainstorming to solve a problem? Chances are you've used it at least once, even if you didn't realize it. People have long used brainstorming to generate ideas and come up with creative solutions to problems.However, you must use brainstorming correctly for it to be fully effective.1.What is brainstorming? Brainstorming combines a relaxed, informal approach to problem solving with an open mind, to encourage people to come up with thoughts and ideas that may, at first, seem a bit crazy. Some of these ideas can be turned into original and creative solutions to a problem, while others can spark even more ideas. This way of working helps unblock people by allowing them to venture outside of their comfort zone.Therefore, during brainstorming sessions, people should avoid criticizing or rewarding ideas. Here it is about being open to the possibilities and breaking down incorrect assumptions of the problem itself. However, judgment and analysis at this stage should not slow down, idea generation and limit creativity. Once the session is completed,it will be a question of evaluating the ideas resulting from the meeting, in order to further explore the solutions using more conventional approaches.2.Why use brainstorming? Conventionalgroupproblemsolvingcan,oftenbeunderminedby unhelpful group behavior. And, while it's important to start with a structured, analytical process of problem solving, doing so can lead to agroup developing limitedand unimaginative ideas.Incontrast,brainstormingprovidesafreeandopenenvironmentthat encourages everyone to participate. 230Germain Decelles"